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Zero Thick: Packaging into Product

    Treehugger has an article about a company in Israel that is making dual purpose product packaging. Zero Thick: When The Package Is Also The Product shows a prototype of a sabbath candle packaging that turns into a candle holder. Now, maybe I’m missing the point but what happens when you buy your next pair of sabbath candles in this type of packaging? What do you do with your old candle stick holder packaging? This basically becomes a single use, throw-away product.

    If they really want to make something semi-useful then they should at least make their candle stick holder packaging come with more than one pair of candles. That way you can re-use the packaging a couple times before discarding. Ideally, the packaging would be recyclable but from what I’ve seen of that vacuum packaging, most isn’t recyclable. Well, at least most don’t have the plastic type number stamped on the packaging which is a requirement for pickup where i live.

    Anyhoo, Tal & Tadmor are looking in the right direction, they just need to work on the practical usage and not just the design of their product.

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