Tag Archives: Public Relations

Direct Energy Public Relations

I recently posted about the impending Direct Energy Water Heater Rental Rate Increase that I was notified about in one of my bills late last year. As it turned out, the new advertised rate seems to only apply to new rentals. Our monthly rate increase was less than one dollar (which is still annoying but reasonable) which was no where near the $22 per month suggested by the bill insert.

A couple weeks ago I received an email from a person who works for the Direct Energy Public Relations team.  She wanted to make sure I was receiving the “correct” rental price and was willing to have my account checked to ensure it was correct. After exchanging a few emails, I declined having my account checked. History has taught me that sometimes it’s best to leave well enough alone. I didn’t need them to discover I wasn’t paying enough (or something like that). ;)

Now, the interesting part about this is I’m one blogger complaining about a potential price increase and Direct Energy has people in their Public Relations team who are actively searching the internet for just this sort of thing. That actually makes me really happy. I didn’t expect anyone to contact me when I wrote the original article, it was more of a complaint about a potential massive increase.  I fully expected to have to contact Direct Energy and complain (and of course, blog about the whole process) if and when the massive increase actually happened.

Anyways, thanks Crystal of the Direct Energy Public Relations team for contacting me. I can only hope that other companies (ahem, Bell, I’m looking at you) can learn from this approach.